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{"id":2009,"date":"2024-02-26T05:00:16","date_gmt":"2024-02-26T05:00:16","guid":{"rendered":"https:\/\/financialpsychologycenter.com\/?p=2009"},"modified":"2024-03-01T02:15:08","modified_gmt":"2024-03-01T02:15:08","slug":"the-psychological-trick-scammers-rely-on-and-how-to-protect-yourself","status":"publish","type":"post","link":"https:\/\/financialpsychologycenter.com\/the-psychological-trick-scammers-rely-on-and-how-to-protect-yourself\/","title":{"rendered":"The Psychological Trick Scammers Rely on and How to Protect Yourself"},"content":{"rendered":"

Journalist\u2019s name: Simmone Shah<\/p>\n

There’s one simple and effective trick many\u00a0scams<\/a>\u00a0rely on: emotional manipulation. \u201cThey use fear-based tactics to get us into our primitive brain, which is always on alert,\u201d says\u00a0<\/strong>Alex Melkumian, founder of the Financial Psychology Center.<\/p>\n

Scams range from impersonations of federal offices or banks to\u00a0AI voice cloning<\/a>\u00a0that impersonates a family member or friend to pretend romances. The situations scammers create often involve high pressure emotional stakes and tight deadlines\u2014such as claiming a family member has been kidnapped and asking for ransom\u2014which are meant to encourage the individual to spring into action and make choices they wouldn\u2019t normally make. \u201cThe emotional part of the brain really just hijacks our ability to rationally think through the situation,\u201d Melkumian\u00a0<\/strong>says.<\/strong>\u00a0\u201cIt\u2019s no different from the bully on\u00a0<\/strong>the schoolyard. There\u2019s this immediate pressure to hand over your lunch and you feel like you have no outs, no exit to run away.\u201d<\/p>\n

Continue reading your article…<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"